There are times where I am searching for a business, band, restaurant, whatever, and the top result is a Google+ Place page, or a Yelp page. Or worse, a Facebook page. No real website. This usually happens with smaller or new businesses.
Don’t get us wrong. Having a Facebook, Google+ Page, and Yelp pages are great, and will definitely help your search engine ranking. But you still need an official home on the web where your content lives.
What happens if Facebook shuts down tomorrow and you rely on them to host your web presence?