About Me

Who I Am

Originally from New Jersey, I grew up with Yankees baseball, Devils hockey, Bruce Springsteen music, and navigating traffic circles and jug handles.

I’m married to a wonderful woman named Ali. We’ve been together since 2005 and have lived in Houston, San Antonio, New Braunfels, and now Austin. We have a dog named Poppy who is just the best.

I also love comic books, photography, music (especially my record collection), movies, good whiskey, and soft pretzels.

Photo of Mike Rastiello

A Bit About My Background

I have always enjoyed seeing how things work – taking things apart and putting them back together – like as a kid taking apart things around the house and seeing how they work and putting them back together again (with various levels of success).

I have been working with designers, developers, and analysts my entire professional career building products and platforms for marketing professionals and businesses that solve operations and process problems since my first job in high school and throughout my career.

I’m a natural problem solver. Getting to the root of the problem and knowing specifically what to fix is second nature to me – even knowing when it’s time to throw the whole thing out and start over. Once I see something I can’t stop thinking about how to improve it and optimize it for everyone who interacts with it.

My goal is to find what is blocking people from doing their jobs and then creating a plan and prioritizing tasks to help hit their milestones faster.

With my background of working with designers, developers, data analysts and working with senior level and C-suite level stakeholders I am able to run project teams from inception, requirements gathering, all the way through validation to development, launch, and post-launch measurements.

Working on complex problems fuels the talents I’m most passionate about creating outstanding customer experiences while helping them solve their biggest pain points, and finding ways to leverage technology in order to make their work and lives better.

I love to solve problems and fix things. I love the challenge.

You can find me on Twitter, Mastodon and most other sites with the same handle.