Tag Archives: marketing
How the HubSpot COS is like The Avengers of Marketing Automation
I’ve made it no secret that I’m a big comic book nerd. I love super heroes and I don’t care who knows it. When I have to explain something technical or complex to people, I’ll almost always relate it to super heroes because that’s what is on my mind 86% of the time (when I’m not…
Inbound Marketing Lessons from Marvel Superhero Movies
I am a huge comic book geek. Seriously. I have well over 2,400 comics and trades as well as a life size Superman in my office. I’m a huge Superman fan (see: photo), but I love all comic books, and comic book movies. I promise to try and not let my geek flag fly too…
The Importance of Telling a Story in Your Marketing
For the past few weeks I’ve been obsessed with a YouTube channel that has been around for about three years. It’s called Pronunciation Book. Launched three years Pronunciation Book posted their first video entitled “How To Pronounce ASUS”. That’s it.
A Unifying (Inbound Marketing) Theme
Customer experience is everything now, and it’s not just about your website. Your customer facing experience needs to be unified – from your website to your physical locations it’s necessary to have a cohesive theme. Have you ever walked into a McDonalds and thought, what is this place? From print to digital to their physical…
What Louis C.K. Can Teach You About Email Marketing
I’m sure everyone has heard the story of how Louis C.K. went against the conventions and decided to sell video of his Live at the Beacon Theater show on his website DRM free for $5. In the process of setting up his website and distributing the special, C.K. created an email newsletter list. That’s nothing…
Easy Ways To Make Your Small Business Look BIG Online
This past Saturday was Small Business Saturday, a day created two years ago to accompany Black Friday and Cyber Monday urging Christmas shoppers to shop locally at Mom and Pop stores to bolster the local economies. Small business owners can have a hard time competing with big box store chains with their unlimited advertising budgets…