Tag Archives: email marketing
How to Connect With Your Audience
We’re long past the days where you could run a business without a website. You need one. That’s not even debated any more. But now that you do have a website (if not, call us) are you talking to your audience? Like, are you truly speaking to them? First off, are you using language that is…
Marketing Emails For People Who Hate Marketing Emails
Don’t tell my LyntonWeb coworkers in the Marketing Department, but I don’t like marketing emails. They’re fine people (mostly), and create great content for LyntonWeb and our customers. But it’s some of our colleagues in the marketing world that give marketers a bad name. Do you remember when you first got an email address? For…
How the HubSpot COS is like The Avengers of Marketing Automation
I’ve made it no secret that I’m a big comic book nerd. I love super heroes and I don’t care who knows it. When I have to explain something technical or complex to people, I’ll almost always relate it to super heroes because that’s what is on my mind 86% of the time (when I’m not…
What Louis C.K. Can Teach You About Email Marketing
I’m sure everyone has heard the story of how Louis C.K. went against the conventions and decided to sell video of his Live at the Beacon Theater show on his website DRM free for $5. In the process of setting up his website and distributing the special, C.K. created an email newsletter list. That’s nothing…
Educate Customers through your Email Marketing Campaigns
There are many different types of emails that you can send to your clients; they don’t always have to be sales-related. Why not set up an educational email nurture campaign? Case in point … One night last week I couldn’t sleep, so I decided to catch up my my blog reading instead of tossing and turning….
The Anatomy of your Email Newsletter
Previously, we gave you tips on setting up your email newsletter and what it should include. But what about the structure of your email newsletter? First, you need to determine what kind of newsletter you want to send out: Is it a promotional newsletter showcasing new products or services? Is it an advertisement newsletter notifying your…
The Art of Email Newsletters
Clients are always asking us for advice on email newsletters: How often should I send out an email newsletter? What the heck should my email newsletter include? How can I improve my open/click-through rate on my email newsletters? All great questions, and we will help you answer them all.