I am a huge comic book geek. Seriously. I have well over 2,400 comics and trades as well as a life size Superman in my office. I’m a huge Superman fan (see: photo), but I love all comic books, and comic book movies. I promise to try and not let my geek flag fly too often in this post.
Comic book movies have been around for a long time. In 1978, Superman: The Movie kicked off the studios attempt at a feature superhero movie directed at an adult audience. In 2000, the modern world of comic book movies launched with X-Men, followed by Spider-Man in 2002.
Those movies have made a ton of money and because of that, the movie studios have been cranking out comic book movie after comic book movie. Most of these movies were self contained, and only existed in their own small universe. Then, in 2008 Marvel did something really gutsy with Iron Man.
Before the movie came out, Iron Man was a second or third level character (at best), so giving him his own movie and Marvel betting their cinematic future on him was a little risky.
That risky bet ended up paying off in the billions ( and billions) of dollars that Marvel has raked in on their Marvel Cinematic Universe (MCU) movies since 2008.
So, how did they do it (besides making totally kickass movies, that is)? Read more