Don’t tell my LyntonWeb coworkers in the Marketing Department, but I don’t like marketing emails. They’re fine people (mostly), and create great content for LyntonWeb and our customers. But it’s some of our colleagues in the marketing world that give marketers a bad name.
Do you remember when you first got an email address? For me it was back in 1995, and any new email back then was exciting. New jokes from a comedy newsletter, an African prince who needed help to free his inheritance, a chain letter that I had to forward on to 12 people. Whatever. It was new and exciting.
Now 145 billion emails are sent every day. We have computers, smartphones, tablets, and wearable tech like Google Glass. And soon smart watches that all ding, boop, beep, buzz, and yo at us letting us know we have a new message. Is it from your wife? Your parents? Maybe it’s pictures of your niece and nephews? Nope, it’s an email for 20% off all orders over $50 from that store you bought one thing off of as a gift 5 years ago but they still email you every week.
20 years later email is something we all begrudgingly deal with.